

Patrick J. Martucci
Chairman, CEO, Founder
Prior to founding Incentient, LLC, Mr. Martucci founded United Asset Coverage, Inc (UAC) in 1997 and served as its Chairman and Chief Executive Officer from January 1997 to February 2007. United Asset Coverage, Inc was a newly formed technology services start-up in 1997, and by 2002, achieved the ranking of #24 on the INC 500 list of fastest growing companies in the United States maintaining a 4,340% growth rate over the first 5 years of existence. Within 7 years, UAC grew to provide service to over 5 million corporate users in 8 countries through direct sales and support offices in 41 cities. United Asset coverage managed over 33,000 vendors around the world 24 hours per day, 7 days per week, 52 weeks per year.
Prior to his work with United Asset Coverage, Mr Martucci served as Vice President of North America sales for GE Capital-ResCom. Under his direction, GE Capital secured contracts to provide local, long distance, internet access, and other utilities to over 1.2 million apartment units within 24 months.
Prior to ResCom, Mr Martucci served as Vice President and General Manager for MFS/RealCom’s Eastern US Division and has head various positions in the telecommunications industry since 1983.
In addition to serving as Incentient's Chairman, Mr. Martucci also currently serves as a Director on the boards of Interactive Security Systems, Deerpark Investors, Coreview Capital and the Leadership Board of the National Italian American Sports Hall of Fame.
Jennifer Martucci
Sr. Vice President of Marketing/Prod Development, Founder
Mrs. Martucci heads Incentient's product direction from application design through final production of Beta software and hardware platforms. Also directing Incentient's marketing efforts, Mrs. Martucci's vision carries through from product inception to client acceptance.
Prior to founding Incentient, Mrs. Martucci served as a strategic consultant to Pfizer Corporation from 2006 to 2008.
Prior to her consultancy to Pfizer, Mrs. Martucci served as founder and Chief Executive officer of GPSTracks, LLC from 2001 to 2006 during which time she was awarded 15 technology patents. GPSTracks was a technology start-up that invented and manufactured a satellite tracking device for pets. Successfully acquired by a fortune 500 company, Mrs. Martucci directed the company from the invention phase through strategic exit in 5 years.
Prior to GPSTracks, Mrs. Martucci was an entrepreneur in the event planning business, and worked as a licensed real estate professional in New York.
Brunella Belmonte
Chief Financial Officer
Prior to joining Incentient, Ms. Belmonte served as Chief Financial Officer for GPSTracks from 2004 to 2008 where she was recruited as a result of the company’s successful institutional capital raise. Ms. Belmonte initiated the company’s financial controls and reporting functions and assisted the CEO in production of financial forecasts and modeling.
Before joining GPS Tracks, Ms. Belmonte served as a Consultant for Integrated Color Solutions, Blue Room Music Video Productions and OceanConnect, all venture funded start-up companies headquartered in New York.
Prior to her consultancy, Ms. Belmonte served as Controller for Promotions.com from 1998 to 2000, where she assisted in the company's initial public offering in September 1999.
Ms. Belmonte began her 13 year financial career as a Certified Public Accountant with the accounting firm of D’Ambrozio, Newman & Co. as well as serving as an Assistant Professor of Accounting at St. Francis College in Brooklyn Heights, New York.
Chairman, CEO, Founder
Prior to founding Incentient, LLC, Mr. Martucci founded United Asset Coverage, Inc (UAC) in 1997 and served as its Chairman and Chief Executive Officer from January 1997 to February 2007. United Asset Coverage, Inc was a newly formed technology services start-up in 1997, and by 2002, achieved the ranking of #24 on the INC 500 list of fastest growing companies in the United States maintaining a 4,340% growth rate over the first 5 years of existence. Within 7 years, UAC grew to provide service to over 5 million corporate users in 8 countries through direct sales and support offices in 41 cities. United Asset coverage managed over 33,000 vendors around the world 24 hours per day, 7 days per week, 52 weeks per year.
Prior to his work with United Asset Coverage, Mr Martucci served as Vice President of North America sales for GE Capital-ResCom. Under his direction, GE Capital secured contracts to provide local, long distance, internet access, and other utilities to over 1.2 million apartment units within 24 months.
Prior to ResCom, Mr Martucci served as Vice President and General Manager for MFS/RealCom’s Eastern US Division and has head various positions in the telecommunications industry since 1983.
In addition to serving as Incentient's Chairman, Mr. Martucci also currently serves as a Director on the boards of Interactive Security Systems, Deerpark Investors, Coreview Capital and the Leadership Board of the National Italian American Sports Hall of Fame.
Jennifer Martucci
Sr. Vice President of Marketing/Prod Development, Founder
Mrs. Martucci heads Incentient's product direction from application design through final production of Beta software and hardware platforms. Also directing Incentient's marketing efforts, Mrs. Martucci's vision carries through from product inception to client acceptance.
Prior to founding Incentient, Mrs. Martucci served as a strategic consultant to Pfizer Corporation from 2006 to 2008.
Prior to her consultancy to Pfizer, Mrs. Martucci served as founder and Chief Executive officer of GPSTracks, LLC from 2001 to 2006 during which time she was awarded 15 technology patents. GPSTracks was a technology start-up that invented and manufactured a satellite tracking device for pets. Successfully acquired by a fortune 500 company, Mrs. Martucci directed the company from the invention phase through strategic exit in 5 years.
Prior to GPSTracks, Mrs. Martucci was an entrepreneur in the event planning business, and worked as a licensed real estate professional in New York.
Brunella Belmonte
Chief Financial Officer
Prior to joining Incentient, Ms. Belmonte served as Chief Financial Officer for GPSTracks from 2004 to 2008 where she was recruited as a result of the company’s successful institutional capital raise. Ms. Belmonte initiated the company’s financial controls and reporting functions and assisted the CEO in production of financial forecasts and modeling.
Before joining GPS Tracks, Ms. Belmonte served as a Consultant for Integrated Color Solutions, Blue Room Music Video Productions and OceanConnect, all venture funded start-up companies headquartered in New York.
Prior to her consultancy, Ms. Belmonte served as Controller for Promotions.com from 1998 to 2000, where she assisted in the company's initial public offering in September 1999.
Ms. Belmonte began her 13 year financial career as a Certified Public Accountant with the accounting firm of D’Ambrozio, Newman & Co. as well as serving as an Assistant Professor of Accounting at St. Francis College in Brooklyn Heights, New York.

Gordon Ramsay to use iPad Wine List in his Las Vegas restaurant
Yahoo! News / May 29, 2012... Using SmartCellar technology, diners will initially be able to flick through wine and spirit lists compete with detailed description, before a full...
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Yahoo! News / May 29, 2012... Using SmartCellar technology, diners will initially be able to flick through wine and spirit lists compete with detailed description, before a full...
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Gordon Ramsay Steak – Las Vegas
Taste Terminal / May 14, 2012... Ramsay uses the iPad in tandem with SmartCellar (created by Incentient) in hopes of educating his guests on their selections. ...
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Taste Terminal / May 14, 2012... Ramsay uses the iPad in tandem with SmartCellar (created by Incentient) in hopes of educating his guests on their selections. ...
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Smartcellar Becomes "Smarter" for Wine Enthusiasts, Restaurateurs with New, Global Data Mining
Taste Magazine Cincinnati / May 10, 2012... Restaurateurs can now access a world of wine data, courtesy of SmartCellars by Incentient. ...
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Taste Magazine Cincinnati / May 10, 2012... Restaurateurs can now access a world of wine data, courtesy of SmartCellars by Incentient. ...
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Wine Talk with Alice Swift
The Las Vegas Food and Beverage Professional / April 2012... A Chat with Jennifer Martucci, Founder of Incentient and Creator of SmartCellar ...
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The Las Vegas Food and Beverage Professional / April 2012... A Chat with Jennifer Martucci, Founder of Incentient and Creator of SmartCellar ...
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iPads are growing in popularity for businesses from construction to dining
The Plain Dealer / March 27, 2012... Patrick Martucci, chief executive officer of Incentient LLC., is installing touch screen food and beverage menus on iPads, thanks to an enterprise ...
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The Plain Dealer / March 27, 2012... Patrick Martucci, chief executive officer of Incentient LLC., is installing touch screen food and beverage menus on iPads, thanks to an enterprise ...
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Coach Grill and Tavern Swaps Printed Menus for iPads and Interactive Ordering
Hospitality Technology / March 16, 2012... SmartCellar delivers interactive guest experience via the Apple iPad, making Coach Grill’s expansive collection of wine, spirits, and menu offering...
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Hospitality Technology / March 16, 2012... SmartCellar delivers interactive guest experience via the Apple iPad, making Coach Grill’s expansive collection of wine, spirits, and menu offering...
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Incentient Signs Distribution Agreement with Back Bar USA
Restaurant Management / March 15, 2012... Back Bar USA is now the exclusive distributor for Incentient’s SmartCellar wireless systems throughout Nevada and Atlantic City, New Jersey. ...
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Restaurant Management / March 15, 2012... Back Bar USA is now the exclusive distributor for Incentient’s SmartCellar wireless systems throughout Nevada and Atlantic City, New Jersey. ...
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Chef Symon Puts Wine List On iPad At Roast
CBS Detroit / March 13, 2012... Goodbye printed wine lists and menus. Hello SmartCellar. Thanks to SmartCellar, an Apple iPad system, these restaurants by Chef Symon will make the...
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CBS Detroit / March 13, 2012... Goodbye printed wine lists and menus. Hello SmartCellar. Thanks to SmartCellar, an Apple iPad system, these restaurants by Chef Symon will make the...
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Quicken Loans Arena Becomes First Sports Venue to Introduce "Wireless Touchscreen Concierge" Using Smarttouch Technology
Hospitality Upgrade / January 20, 2012... With just a touch of a fingertip, Quicken Loans Arena (“The Q”) suite holders are entering a new dimension of service excellence. ...
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Hospitality Upgrade / January 20, 2012... With just a touch of a fingertip, Quicken Loans Arena (“The Q”) suite holders are entering a new dimension of service excellence. ...
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